TO PROVIDE INTERNATIONALLY CERTIFIED PRODUCTS AT BEST PRICES THROUGH INNOVATIVE IN-HOUSE DESIGN, INDUSTRIALIZATION, AND EFFICIENT DISTRIBUTION.
OUR STORY
SERA was founded in the Philippines in 2020 as a company that imports and distributes footwear. In partnership with a European company of more than forty (40) years of expertise, and millions of products distributed worldwide, SERA commits itself to deliver above and beyond industry requirements at a competitive price.
THE VALUES WE LIVE BY
Integrity in business, Reliability in service commitment, and Quality in products. These are the three (3) core values that SERA upholds in providing our stakeholders value with our products.
INTEGRITY
We execute business the way it should be done: the right way. SERA upholds its integrity in doing business with its stakeholders. We do what’s right for everyone, everytime.
RELIABILITY
SERA assures that all products are consistent in terms of comfort, durability, and performance anywhere, everytime.
QUALITY
Through hours of design conceptualization, streamlined supplies procurement, ISO Certified manufacturing plants, and efficient distribution process, SERA only delivers products that are best in quality.
PROVEN QUALITY
UKCA
DOLE
ISO 20347:2012